A simple idea? Well, it works. 

It's the simplest inventions that always save the day-- think Velcro, think Pencils, think Forks. The simplest of inventions, but the most useful of all.

 Hey, all took was for someone to think of it first. 

There might be many fancy shoes and products out there in the market boasting of the most remarkable qualities, but it's the target group that makes the difference. Inventing products with a different target group in mind results in different priorities, this leading to different results. 

What we want to say is, not all poor families can afford $100 for a pair of high-tech shoes. What we're trying to do is to create a pair of shoes that can serve its purpose well-- at a cost of $10 or less. Only then can our product serve it's purpose. 

Here's a brief explanation of the criteria we kept in mind when brainstorming on the design of the prototype.

1. Cost - of course.

2. Hardiness - What use is a product if it can't serve it's purpose well? 

3. Material friendliness - Easily obtainable materials ( bearing in mind that high technology materials might not find their way to third-world countries that easily)

4. User friendliness - Convenient, and easily adjusted.

What we thought of here is an amalgamation of sorts that can and will serve its purpose. It might seem idealistic, but with the right resources and the right calibrations, it will work. We know it.

How much does a shoe cost?

Not much, you might say.

Think again.

The average price of a shoe is USD$10. A paltry sum to most of us—but a fortune to the millions of families worldwide living below the poverty line.
It's not just the primary cost of buying one pair of shoes--it's the cost of wearing shoes.

Children outgrow their shoes fast. Shoes are bought, shoes become too small, and new shoes must be bought again. How many $10s can these families afford? Exactly what is the cost of growing up?

Currently, there are 300 million children in the world without shoes.